MAVERICK · Phase 1 · Decision Baseline
What a decision brief looks like
Phase 1 · Decision Baseline ends with a short brief your team can act on, keep and reuse. Below are two illustrative samples for fictional companies: a regional carrier and an earthworks contractor. A real brief is built from your own records and interviews in 7–10 working days.
Download the sample (PDF, 2 pages)What Phase 1 includes →Discuss a decision ↗
Illustrative sample · fictional company · not a real customer
1 · Decision charter
- Decision
- Pre-book backhauls on the Houston–Dallas lane, or first find out which shipper docks cause the detention?
- Sponsor
- Owner and operations manager
- Outcome
- Reduce losses · Decision due before 1 November 2026
- Must not break
- On-time delivery stays at or above 90% · No hours-of-service violations · No trucks added
2 · Company context, for this decision
Orders sit in the TMS; the dispatcher calls drivers and gets status by text. ELD positions are not linked to the TMS, so they are checked by phone. One dispatcher knows the Houston lane.
Records used: TMS load export, Q2–Q3 2026, all lanes; ELD positions and hours; Maintenance spreadsheetMissing (marked as gaps): Dock appointment times by shipper; Fuel card spend linked to loads
3 · KPIs, defined and sourced
| KPI | Definition | Before | Now | Period | Source · confidence |
|---|
| Empty-mile ratio | Miles driven without a load ÷ all miles | 16.8% | 18.1% | Q2 → Q3 2026 | TMS quarterly export · Documented |
|---|
| On-time delivery | Deliveries inside the appointment window ÷ delivered (guardrail) | 91.2% | 89.4% | Q2 → Q3 2026 | TMS quarterly export · Documented |
|---|
| Detention per stop | Average hours at a dock beyond two free hours (guardrail) | 2.1 h | 2.6 h | Q2 → Q3 2026 | TMS quarterly export · Reported |
|---|
| Loads delivered | Loads delivered in the quarter | 4,120 | 4,380 | Q2 → Q3 2026 | TMS quarterly export · Documented |
|---|
4 · Options, with guardrails
- Pre-book a return load before each Houston departure, on one lane for 90 daysHypothesis: Houston returns run empty because no backhaul is booked at dispatch. Not yet verified; test with the share of Houston loads that leave with a return booked.Guardrail: On-time delivery at or above 90%.
- Measure detention by shipper dock for four weeks before changing dispatchHypothesis: two shipper docks cause most detention. Dock appointment times are missing today, so this starts with a simple dock log.Guardrail: No change to customer appointments while measuring.
- Change nothing; review empty miles weekly against the 18% triggerThe Monday lane review already covers empty miles, detention and on-time by lane.Guardrail: Escalate if the ratio stays above 18% for two weeks.
5 · 30-day action and test agenda
- Week 1Start a dock log (arrival, door, departure) at the two flagged shipper docks (Dispatcher)
- Week 1Record whether a return load is booked at dispatch for every Houston load (Dispatcher)
- Week 2Compare empty-mile ratio and detention for the Houston lane against Q3 (Operations manager)
- Week 4Decide go, revise or stop on the lane test using the gate below (Operations manager)
Review gate
- Go: Empty miles down 3 points and on-time at or above 90%
- Revise: Empty miles down 1 to 3 points
- Stop: No change, or on-time below 88%
- Decides: Operations manager
6 · Phase 2 recommendation: in a real brief, what a self-managed Console or a managed build would cover, priced separately. Left out of this sample.
Illustrative sample · fictional company · not a real customer
1 · Decision charter
- Decision
- Add a haul truck on the Prosper job, or resequence loading with the trucks we have?
- Sponsor
- Owner and general superintendent
- Outcome
- Optimize operations · Decision due before 20 October 2026
- Must not break
- No safety incidents · Cost per cubic yard at or below bid · No extra overtime; the Prosper finish date holds
2 · Company context, for this decision
Foremen log daily quantities; the office re-keys them into job cost (on paper at the Denton site). Telematics hours are re-keyed monthly. Each site runs one excavator.
Records used: OEM telematics export, all heavy equipment, Aug–Sep 2026; Daily production reports; Job cost reportMissing (marked as gaps): Truck tickets linked to sites; Paper reports from the Denton site
3 · KPIs, defined and sourced
| KPI | Definition | Before | Now | Period | Source · confidence |
|---|
| Equipment utilisation | Working hours ÷ scheduled hours, all heavy equipment | 61% | 58% | Aug → Sep 2026 | Telematics export · Documented |
|---|
| Idle share of engine hours | Engine running without work ÷ engine hours (guardrail) | 27% | 31% | Aug → Sep 2026 | Telematics export · Documented |
|---|
| Cost per cubic yard | Direct cost (equipment, labour, trucking, fuel) ÷ cubic yards (guardrail) | $4.10 | $4.45 | Aug → Sep 2026 | Job cost report · Reported |
|---|
| Cubic yards moved | Cubic yards moved across all jobsites in the month | 18,400 | 21,200 | Aug → Sep 2026 | Daily production reports · Documented |
|---|
4 · Options, with guardrails
- Add one haul truck on Prosper for two weeks, then re-measure excavator idle timeHypothesis: too few haul trucks for the excavator's pace. Not yet verified; test with excavator wait time between trucks, by day.Guardrail: Cost per cubic yard at or below bid.
- Resequence loading so trucks rotate between Prosper and the nearest jobTruck tickets are not linked to sites today, so the rotation is tracked by the foreman for the test.Guardrail: The Prosper finish date holds.
- Change nothing; record idle minutes daily for two weeks to confirm the cause firstThe Friday equipment review already covers utilisation, idle time and next week's moves.Guardrail: Act within 48 hours if cost per cubic yard stays above bid for two weeks.
5 · 30-day action and test agenda
- Week 1Pull excavator wait time between trucks from telematics, by day, for Prosper (Equipment manager)
- Week 1Link truck tickets to the site on each daily report (Foreman)
- Week 2Compare utilisation and idle share for Prosper against September (General superintendent)
- Week 4Decide go, revise or stop using the gate below (General superintendent)
Review gate
- Go: Utilisation up 8 points and cost per cubic yard at or below bid
- Revise: Utilisation up 3 to 8 points
- Stop: No change, or any safety incident linked to the change
- Decides: General superintendent
6 · Phase 2 recommendation: in a real brief, what a self-managed Console or a managed build would cover, priced separately. Left out of this sample.