Try the demo
All four samplesDownload the PDF

Applied Intelligence briefApplied Intelligence for your Business

Illustrative sample · fictional company and figures · not a real customer

Beef cattle: cow-calf and stocker

Red Mesa Cattle Co. (fictional)

The goal Increase revenue: Revenue per head sold · today $1,546 (year to Sep 2026)

Must not get worse Weaning rate and cost per cow no worse

Records as of September 30, 2026 · Decision owner: Ranch owner

Workers in hairnets run a packaging line on the processing floor of a food company in South Dakota.

Company snapshot

Base
North TexasCompany profile
People
12 employeesCompany profile
Operating area
North TexasIntake interview
Herd
410 breeding cows; 369 calves born, 326 weanedLivestock ledger (fictional)
Sales, year to Sep 2026
$456,200 for 295 head (+8.5% on the year before)Livestock ledger (fictional)
Sells
Weaned calves · Selected breeding stockIntake interview
Records we used
Livestock ledger for two comparable yearsIntake interview

The three biggest findings, in dollars

1

Money leaking

Weaning rate down on the year before

$9,701 a year≈ $808 a month

How it adds up: (90% − 88.3%) × 369 calves born = 6.3 × $1,546.44

  • Year to Sep 2026: 326 weaned of 369 born = 88.3%; the year before, 324 of 360 = 90.0%.
  • Each calf is priced at the year's revenue per head sold, $1,546.44 ($456,200 ÷ 295).

Source: Livestock ledger (fictional) · reported

2

Money leaking

Feed cost per breeding cow up on the year before

$6,550 a year≈ $546 a month

How it adds up: ($310.98 − $295) × 410 cows (Year to Sep 2026)

  • Year to Sep 2026: $127,500 ÷ 410 cows = $310.98; the year before, $118,000 ÷ 400 = $295.00.

Source: Livestock ledger (fictional) · reported

3

Money leaking

Vet cost per breeding cow up on the year before

$1,155 a year≈ $96 a month

How it adds up: ($57.32 − $54.50) × 410 cows (Year to Sep 2026)

  • Year to Sep 2026: $23,500 ÷ 410 cows = $57.32; the year before, $21,800 ÷ 400 = $54.50.

Source: Livestock ledger (fictional) · reported

The findings can overlap, so they aren't added together.

Where you are, where you could go

Oklahoma City stockyardsAmarilloRanch, North Texas

Where you are Where you could go next Lines beyond the US

The sample company's places (a fictional company, real towns). The white lines are directions to test, not forecasts.
1 place on the map
The sample company's places (a fictional company, real towns)
272 mi to the farthest next place
Straight line from Ranch, North Texas to Amarillo: a direction to test, not a forecast
$9,701 a year from the biggest finding
$9,701 a year, as recorded, if "Weaning rate down on the year before" holds for a year; the findings overlap, so they aren't added

Where the work could go next

  1. Oklahoma City stockyards A larger feeder cattle market to price against
  2. Amarillo Feedyard country: selling straight to a feeder

Red Mesa Cattle Co. · Applied Intelligence brief

KPI board

Weaning rate

88.3%from 90%

▼ Worse · Year to Sep 2025 → Year to Sep 2026

Calves weaned ÷ calves born.

Year to Sep 2026: 326 weaned of 369 born = 88.3%; the year before, 324 of 360 = 90.0%.

Livestock ledger (fictional) · reported

Feed cost per breeding cow

$310.98from $295

▼ Worse · Year to Sep 2025 → Year to Sep 2026

Feed cost ÷ breeding cows.

Year to Sep 2026: $127,500 ÷ 410 cows = $310.98; the year before, $118,000 ÷ 400 = $295.00.

Livestock ledger (fictional) · reported

Vet cost per breeding cow

$57.32from $54.50

▼ Worse · Year to Sep 2025 → Year to Sep 2026

Veterinary cost ÷ breeding cows.

Year to Sep 2026: $23,500 ÷ 410 cows = $57.32; the year before, $21,800 ÷ 400 = $54.50.

Livestock ledger (fictional) · reported

Sale expenses as a share of sales

6.3%from 6.1%

▼ Worse · Year to Sep 2025 → Year to Sep 2026

Commission, yardage and hauling ÷ sale revenue.

Year to Sep 2026: $28,900 ÷ $456,200; the year before, $25,600 ÷ $420,500.

Livestock ledger (fictional) · reported

Revenue per head sold

$1,546.44from $1,450

▲ Better · Year to Sep 2025 → Year to Sep 2026

Sale revenue ÷ head sold.

Year to Sep 2026: $456,200 ÷ 295 head; the year before, $420,500 ÷ 290.

Livestock ledger (fictional) · reported

The 30-day plan: who does what

WeekWatch Tower (your Console)The Norventus teamYou
Week 1Records in, goal agreedLoads livestock ledger for two comparable years into your workspace, and builds the KPI board: Weaning rate, Feed cost per breeding cow, Vet cost per breeding cow.Kickoff with the ranch owner: agree the goal and check the inputs behind "Weaning rate down on the year before".Name one owner and send the records you have; tell us whether buyer and lot detail exist anywhere.
Week 2Findings checked, pilot writtenRecomputes each finding when new records arrive.Writes the pilot for "Test a direct-sale channel for one lot".Correct any input that doesn't match how the work really runs.
Week 3On the map, cards movingPuts your sites and assets on one US map, and opens a work card for each pilot step, with an owner.Sets up a weekly review around the KPI board.Start the first pilot step.
Week 4First weekly reviewRe-measures the findings and writes your week-4 brief, with every input shown.Runs the first weekly review with you, and stays on it every week after.Decide what to keep, change or stop.

How Watch Tower runs this

The same records, in the Console your team uses every week. Drawn here from this brief's records (fictional).

Console · Home

This quarter's goal

Increase revenue: Revenue per head sold · today $1,546 (year to Sep 2026)

Weaning rate88.3%▼ worse from 90%
Feed cost per breeding cow$310.98▼ worse from $295
Vet cost per breeding cow$57.32▼ worse from $54.50
Biggest findingWeaning rate down on the year before$9,701 a year
Console Home: the goal, the KPI board and the biggest finding, checked every week.

Talos · Map

120 mi
  1. 1Ranch, North Texas
Talos: every place on one map, zoomed to your region, with county lines and a scale.

Atlas · Discover

NeedWean more of the calves born

  • High Plains Large-Animal VetExample listing

    Large-animal vet

    Herd health visits, processing days and emergency calls for cow-calf and feedlot operations.

    Ask for a quote

  • Prairie Lane Feed MillExample listing

    Feed supplier

    Bagged and bulk cattle and poultry rations, mixed to your nutritionist's spec, delivered weekly.

    Ask for a quote

  • River Bend Livestock HaulingExample listing

    Livestock hauler

    Pot-load cattle hauling to sale barns, feedlots and packers, with clean trailers and load records.

    Ask for a quote
Atlas Discover: suppliers and services for the biggest finding. These are example listings, not endorsements.

Work Tracker

This week 1

Week 1 · Records in, goal agreed

Name one owner and send the records you have; tell us whether buyer and lot detail exist anywhere.

Owner: you · with the Norventus team

Next week 1

Week 2 · Findings checked, pilot written

Correct any input that doesn't match how the work really runs.

Owner: you · with the Norventus team

Later 2

Week 3 · On the map, cards moving

Start the first pilot step.

Owner: you · with the Norventus team

Week 4 · First weekly review

Decide what to keep, change or stop.

Owner: you · with the Norventus team

The Work Tracker: the 30-day plan as cards, one owner each, moved on every week.

The next step

Decision on the table: agreed with you at the week-1 kickoff, from the findings above.

Records that would sharpen these numbers: Buyer and lot detail · Grades and realized prices · Collection timing and full cost allocation

Start on Know your business: your own workspace and your first brief within four weeks. Every plan and price is on /pricing.

Questions: Adi, COO at Norventus · maverick.speedlooptech.app